Don’t Pod-Fade; Pod-Pivot!
Almost two years ago, I decided I wanted to create my own podcast, and I knew at its inception that I caught lightning in the bottle. As a huge fan of so many kinds of podcasts, mine would be the perfect amalgamation of them all. A Lifetime of Happiness was going to tackle the topics of aging, mental health, society, memories, and differences between the generations. It’d be discussed in a brilliant format that combined narrative, interviews, social commentary, and listener voicemails. The best part of it all- after reading an article or two I knew ALL there was to podcasting and how to do it with a minimal investment.
Spoiler alert- that is not what A Lifetime of Happiness was destined to become. It took me just over a year to get my podcast to become the well-oiled machine it is now and is so different from its origin that my pilot is unrecognizable. No matter what struggles my podcast went through during its freshman year, there was one thing I knew I needed to avoid at all costs- podfading.
Podfading is one of those industry terms where most people can figure out what it means either way. Podcasts fade, or stop, the same way radio and TV shows fade. The reason why it has its own term in the industry is because it is unfortunately extremely common for something that is ultimately optional. As of December 2020, of the 1.74 million podcasts on Apple Podcasts only 990,000 have produced content in the past 90 days. Thanks to my husband’s math skills, that means that only 60.1% of podcasts you can listen to are virtually ‘reruns’ with little to no chance of future content. The only way I was able to stop my podcast from becoming another failed statistic was to pivot.
I had multiple issues with my podcast at its inception but the only one that could stop me was myself. Over the past year I have managed to identify step-by-step what I could do better, and I did them. When I listened back to my podcast, I knew I needed help with the audio quality. Once the audio quality was fixed, I realized I needed a cohost who shared my passion and concept. Once we were on board, we attempted to make the podcast local, recruiting our friends as guests. While the interview style worked for a while, ultimately it was difficult with our busy work schedules to hunt down locals and ‘sell them’ on being on a free podcast. However, we looked back at our catalogue and remembered the few episodes we did when COVID happened where we discussed some of our favorite movies and tv shows. There was something there, and we decided to chase it.
Chasing the concept of a pop-culture podcast where it is ultimately my husband and I talking about the things that make us happy is what A Lifetime of Happiness was meant to be all along. However, it was my acknowledgment that my podcast can pivot and twist and evolve that made it become the podcast it is today.
Whether you are just starting your podcast journey, or if your podcast is in full swing, my biggest advice to you would be the ability to podpivot. When something with your podcast is not working, listen back and ask yourself what isn’t working or what could be better. If you cannot figure it out yourself, ask a friend. Keep in mind things like listeners only come with time. Pivoting is to make the format work for you and your schedule and your interests and what keeps you going.
If you need help pivoting or creating your podcast, reach out to us today HERE!